Choosing the right keywords for your online shop

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Choosing the right keywords for your online shop
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Keywords are one of the most important parts of search engine optimization and online stores, because they’re essentially what search engines use to categorize you and your site in the first place. If you don’t have the right keywords, it’s very likely that no one will ever be able to find you or your products with ease. For any e-commerce store, then, it’s imperative that you choose the right keywords and include them on your site in the best way possible to ensure optimal performance from search engines.

What are keywords?

These are all words that users enter into search engines. They make it possible to find information from the web, narrowing down the search results. Keywords are the basic element of SEO for e-commerce positioning because we can find them in many other elements on the website, mainly in: URL address and slug, anchor text, meta tags, headers, content, multimedia, internal and external links.

The importance of correct keyword research

If you want your e-commerce store to be successful, keyword research is essential. The right keywords can help you attract the right customers, increase traffic to your site, and boost sales. You may think that just choosing popular keywords will lead to success, but in reality it’s a bit more complicated than that. You need to know what other websites are ranking for those same terms so you don’t end up competing with them and failing miserably.

How to identify competitive terms?

To identify competitive terms, start by brainstorming a list of potential keywords related to your product or service. Then, use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer to get search volume data and measure competition for each term. After that, you can prioritize the keywords with the highest search volume and low competition to target first. Finally, don’t forget to also consider long-tail keywords, which are usually less competitive and can be a great way to get started with SEO.

How do you find buyer personas?

When you’re trying to find the right keywords for your e-commerce store, one of the best places to start is with your buyer personas. A buyer persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers. 

To do this, try to determine gender, age, education, profession, place of residence, and interests of potential customers. Thanks to this, you will find out what terms they enter into the search engine. Don’t forget about the so-called micromoments, i.e. impulsive searches. A website SEO audit will certainly help you with this.


Start with research. The basics of analyzing data

If you want to drive traffic to your e-commerce store, you need to start with research. That means taking a close look at your target market and understanding what they’re searching for online. You should also review your competition and see what keywords they are using. It’s important to use variations of those same keywords in your content as well. To really analyze your keyword data, use an analytics tool like Google Analytics or SEMrush to gather more information about which words have the most traffic going to them.

Select primary and secondary product/ category specific words

There are a few different ways to go about finding the right keywords for your e-commerce store. The first step is to identify your primary and secondary product or category specific words. These are the words that you feel best describe what you are selling. Once you have a good list of these words, you can start to research which ones are most popular among consumers.

Your e-commerce store’s keywords should be relevant to what you’re selling. That way, when potential customers are searching for products or services like yours, your store will come up in the search results. You also want to use different keyword phrases that relate specifically to your product line. For example, if you’re selling makeup sets and related beauty supplies, then some of your best keywords might include: buy makeup online, makeup sets online, buy beauty supplies online.

One way to do this is by using Google’s AdWords Keyword Tool. You type in a word and it will give you back related keyword suggestions, how many searches per month they get on average, and their cost per click. From there, it’s just a matter of deciding which words work best with your site and business model and including them in your SEO strategy.

Use LSI (Latent Semantic Indexing) keywords

Consider using Latent Semantic Indexing keywords. These are keywords that are related to your main keyword, but aren’t necessarily synonymous. For example, if you sell women’s clothing, your main keyword could be dresses but some LSI keywords could be styles, colors, and sizes. If you’re trying to rank higher in search engines, it’s important to include as many of these types of keywords as possible.

Use relevant hashtags

Hashtags can be a great way to find relevant keywords, and using them can help you reach a wider audience on social media. But be sure to use them sparingly and only use hashtags that are relevant to your brand. The hashtag game is tricky—you want to make it easy for people to find your content while not bombarding followers with an overwhelming number of tags. Some sites suggest that no more than three tags should appear per post, but this depends on what industry you’re in.

Wrapping up

The process of choosing keywords for your e-commerce store can be daunting, but it doesn’t have to be. By following these simple steps and keeping your customers’ needs in mind, you can choose keywords that will help your store thrive. So what are you waiting for? Get out there and start keyword research today!


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